Psychology for Digital Behavior Change – 3-day Course (Chicago)

Chicago, Illinois, United States
November 15, 2021

Event Type



E-Commerce, Information Technology, Internet, UX Design, Web Design, Web Development


Psychology-driven design patterns for websites, apps, and digital campaigns.

Network with the top investors and experts in your industry

In 3-days, you’ll learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design. Knowledge In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and pinpoint those psychological factors that matter most. You will learn several psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, stages of change, conversion funnels and more. Skills You’ll develop new skills in using psychology for wireframing, digital strategy and conducting psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user-testing techniques and optimization approaches. By the end of the workshop, you will gain experience using psychological templates for desktop, mobile and ad platforms. You will also learn how to design persuasive user journeys across multi-channel interactive campaigns.

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