Keynote- Web3 Is Coming – What Does It Mean for Brands?

January 21, 2022

Event Type



Advertising, Augmented Reality, Gaming, Internet


We’ve actually been living in the Web 2.0 world for about 15 years now. But, we are starting to see a new web emerging Web3

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Web 3 is the next phase of the Internet. There is no established or widely agreed-upon definition of Web 3 — but the concept represents decentralized protocols that allow the creation of platforms, economies, and organizations that no single entity controls. Bitcoin proved to the world that a decentralized system built on a blockchain could power an economic system now valued at over $1 trillion. The introduction of blockchain technology spurred the creation of many decentralized protocols designed to power finance, media, and entertainment applications. Collectively, these protocols command over $2.32 trillion in value as of this writing. Web 3 may provide the foundation necessary to create a fully realized Metaverse and could help solve interoperability problems. The recent flurry of interest related to NFTs provides a sneak peek into how this could play out.

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